What Should Be on a Contractor Website? 15 Things That Win Jobs

A good contractor website has one job: turn a homeowner who’s looking at you into a phone call or quote request. To do that, it needs to show clearly what you do and where, prove you do it well, and make contacting you effortless on a phone.

Most contractor websites miss at least a few of the essentials below. Use this list as a checklist for your current site, or as a brief if you’re getting a new one built.

1. A clear headline that says what you do and where

Visitors decide in seconds whether they’re in the right place. The first thing they see should answer: what do you do, and do you work in my area?

• Weak: “Quality You Can Trust”
• Strong: “Concrete Driveways, Patios and Slabs in Fort Worth”

2. A tappable phone number at the top of every page

Most homeowners search for contractors on their phones. Your number should be visible without scrolling and dial straight away when tapped. A “Call now” button that stays on screen as people scroll is even better.

3. A short quote request form

Ask only what you need to call them back: name, phone, email, address or suburb, and a description of the job. Every extra field loses people. Let them upload photos of the job if you can. It saves you a wasted site visit.

4. A separate page for each service

One “Services” page that lists everything won’t rank on Google and doesn’t answer specific questions. Give each main service its own page, such as “Roof Repairs”, “Roof Replacement” and “Gutter Installation”, with photos, process and FAQs. This is the foundation of SEO for contractors.

5. Your service area, clearly listed

List the towns, suburbs or regions you cover. It reassures homeowners and helps Google understand where you work. A simple list or map near the bottom of each page works well.

6. Real project photos

Your own photos beat stock photos every time. Homeowners want to see work like the job they’re planning.

• Before and after shots
• Close-ups that show the quality of the finish
• Your crew on site
• A gallery organized by service

7. Project write-ups

For your best jobs, add a short story: where it was, what the customer needed, what you did and how long it took. Two or three paragraphs and a few photos are enough. These pages build trust and give Google fresh, relevant content.

8. Reviews and testimonials

Show real reviews on your homepage and service pages, with the customer’s first name and suburb. Link to your Google reviews so visitors can see they’re genuine. Our guide on getting more Google reviews helps you build them up.

9. Licenses, insurance and certifications

Where your trade requires licensing or insurance, show it clearly, with numbers customers can check. Add manufacturer certifications, trade association memberships and warranties you offer. Homeowners worry about hiring the wrong contractor. Answer that worry upfront.

10. An about page with real people

People hire people. Include:

• Who owns the business and how long you’ve been doing it
• Photos of you and your team (not stock photos)
• What you care about: tidiness, communication, finishing on time

11. How your process works

Explain what happens after someone contacts you, step by step:

1. They call or send a request
2. You visit to measure and inspect
3. They get a written quote
4. You schedule and complete the job
5. Final walk-through and clean-up

This removes uncertainty, and uncertainty is what makes people put off calling.

12. Honest guidance on pricing

You don’t need a price list, but a short section explaining what affects the price builds trust and filters out poor-fit enquiries. For example, for a fence: length, material, height, ground conditions, gates and removal of the old fence.

13. Answers to common questions

An FAQ section on each service page answers objections before they become reasons not to call: “Do I need a permit?”, “How long will it take?”, “Do you clean up?”, “Is there a warranty?”

14. Fast loading and mobile-friendly design

A slow site loses visitors before they see anything. Test your site with Google’s free PageSpeed Insights, and check it on your own phone. Our guide on how to make your website faster explains what to fix.

15. The basics Google needs

Behind the scenes, your site should have:

• A clear page title for each page (service + location + business name)
• Your business name, phone and address (or service area) matching your Google Business Profile
• An SSL certificate (https and the padlock)
• A sitemap, submitted in Google Search Console
• A link to your Google Business Profile

Things to leave off

• Auto-playing videos and music
• Pop-ups that cover the screen on phones
• Stock photos of people who obviously don’t work for you
• Long walls of text with no headings
• Outdated info: old phone numbers, discontinued services, a copyright year from five years ago

Frequently asked questions

Should I put prices on my contractor website?

You don’t have to list exact prices, especially for jobs that vary a lot. But explaining what affects the price, or giving a typical starting point if your pricing is fairly consistent, helps homeowners decide whether to call and saves you time on poor-fit enquiries.

How many photos should a contractor website have?

Enough to prove you’ve done jobs like the one each visitor is planning. As a rule of thumb, aim for several real photos on every service page and a gallery that shows a range of projects. A handful of sharp, well-lit photos is better than dozens of blurry ones.

Do I need a blog on my contractor website?

Not to start. Service pages, project write-ups, reviews and a good FAQ will do more for most contractors. Add articles later if you can answer common homeowner questions properly, such as “how long does a concrete driveway last” or “repair or replace a roof”.

Should my contractor website have a chat widget?

Only if someone will answer it quickly. An unanswered chat looks worse than no chat at all. For most contractors, a tappable phone number, a text option and a short quote form cover what customers need.

How often should I update my website?

Add new project photos and reviews whenever you can, and check your contact details, service list and areas at least every few months. A site that shows recent work feels active and trustworthy.

Contractor website checklist

• Headline says what you do and where
• Tappable phone number at the top of every page
• Short quote form, with photo upload if possible
• A page for each main service
• Service areas listed
• Real project photos and a few project write-ups
• Reviews shown and linked to Google
• Licenses, insurance, certifications and warranties
• About page with real people
• Your process explained
• What affects the price
• FAQs on service pages
• Fast and easy to use on a phone
• Page titles, matching contact details, https, sitemap

Get these right and your website stops being an online business card and starts bringing in quote requests.